Gravitate towards the hard thing.

I’m Tyler. I’m a founder, investor, speaker, and—above all else—entrepreneur. I help people make calculated business decisions for maximum impact.

Tyler Patzel wearing a cap and sitting on an orange rock

Entrepreneurship without guesswork.

For the past decade, I’ve been President and Founder of WishingUWell, an agency that helps leading brands thrive on Amazon. My work encompasses leadership, e-commerce, growth, operations, and more. If you’re looking for expert insight for your business or online store, I’m here to help.

Tyler Patzel writing in a notebook on a wooden desk

Rooted in calculated risk.

I provide a refreshing voice on what it means to be a business owner today. My approach stems from practicality, and the tough lessons I’ve learned along the way while building and scaling by business. My hope is to inspire others with my stories, lessons, and insights.

I’m driven by impacting a lot of people.

My story is unlike most. I’ve endured a lot of hardships to get to where I am, and I’m ready to share it with the world to make a difference.

Harness your drive to succeed.

Learn what it takes to run a successful business—in the real world—while making a difference.

Let’s connect.

I’m determined to make an impact. Whether you need help growing your business or want to inspire others to take an entrepreneurial leap, I’m excited to chat.